Wednesday, January 11, 2012 Launches as No-Cost, Highly Personalized Referral Service That Matches Home Buyers & Sellers with the Right Real Estate Professional

LOS ANGELES, CA -- ( officially launched today as a personalized, no-cost referral service that matches Home Buyers & Sellers looking to move, invest or relocate with the perfect local real estate agent -- whether it's around the corner or halfway around the world. The announcement was made today by Elaine Mallon, Founder & Broker of

Think 1-800-Dentists meets for real estate representation. is a unique service that fills the gap that exists in the agent search process. “We are distinct by not being tied to any one brokerage nor to a limited number of agents within a paid directory. Instead, we cull through active, licensed members of the National Association of REALTORS® – America’s largest trade association, over 1.1 million members strong – who are in good standing, with a record of exceptional customer service, whose designations and/or specialties match a client’s needs, who are local experts in the areas they serve, and who pledge to abide by the Association’s strict Code of Ethics.”

There are hundreds of websites that “blindly” list agents, but with no personal screening and little assurance of how experienced they really are. These are not true "referrals", but agents who have paid a fee to be included in those directories, regardless of customer service record or qualifications.

“That’s no way to select the right agent. Moreover, top-producing real estate professionals
seldom pay to be in those directories. The best agents earn clients through their professionalism, reputation and performance,” stated Ms. Mallon.’s personal approach recognizes that different people have different needs. “The perfect match is not just about professional qualifications, but compatible communication styles and personal chemistry between the client and agent,” Ms. Mallon continued. “Both personalities should align to make the experience a good one. ‘Agent Referral Directories’ just don’t provide that level of service or personal insight.”

Ms. Mallon is a licensed Broker with the California Department of Real Estate (DRE #01325954), a Certified Corporate Relocation Specialist, Certified Negotiator, Certified Investor Agent Specialist, and member of the National Association of REALTORS®.

She is the former Owner/Broker of Monarch Properties, a Real Estate Buyer’s Brokerage, Mortgage Finance & Investment firm, an award-winning public relations and marketing veteran, and previously served as Vice President, Media & Corporate Relations for 20th Century Fox Television. can be found online at or by calling toll free: 1-800-208-3401, and on Facebook at!/pages/